Teachstone Training

  • Marketing Analyst II

    Job Locations US-VA-Charlottesville
    Posted Date 1 month ago(3/15/2018 11:04 AM)
    ID
    2018-1056
    # of Openings
    1
    Category
    Marketing
  • Overview

    As a Marketing Analyst, you will be responsible for telling the world (and company) the story of Teachstone, CLASS and all our products and services.

     

    You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate our services into benefits is crucial.  In your role as a Marketing Analyst you will be the expert in our customers, understanding their needs along each step of the customer journey and helping to move them along each stage.

     

    Additionally, you will be charged with developing the strategy around the messaging and marketing for new products and services.

    Responsibilities

    • Together with the product team, educate both internal and external stakeholders about our products, their features, and their benefits.
    • Develop product content (e.g. sales enablement documentation in the form of sales presentations and product collateral, website materials, case studies, product videos, testimonials, case studies, and blog posts that support our products)
    • Product launch – plan the launch of new products and releases and manage the cross-functional implementation

    Qualifications

    • BA/BS degree, preferably in Marketing, or equivalent working experience
    • Past experience in digital marketing, product marketing and/or product management.
    • Excellent written and verbal communication skills – there is a heavy amount of writing and presenting/selling ideas in this role.
    • Proficiency in content management systems.  You will be expected to build product pages and update websites as well as work in Hubspot and Asana.
    • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and department to bring the product to life

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